What was the 'a-ha' moment that sparked the idea for the brand? Read on below, then shop the latest collection online here. We chatted with Gigi to find out how her brand was born, why manufacturing in LA was important to her, where the label will be popping up in LA, and more. Pieces like wear-it-your-way Ella top can be wrapped to suit your style, while the Tessa halter top features sexy cut-outs and scuba fabric - perfect for those jet ski excursions or with a kimono and denim shorts. Ranging from $75 to $130 for bottoms, $100 to $140 for tops, and $200 to $225 for one-pieces and monokinis, the direct-to-consumer brand is entirely made in SoCal out of luxe European fabrics. (And let's get this out of the way: Yes, LA real estate tycoon Rick Caruso is Gigi's dad/Tina's husband.) On the hunt for pieces tailored for both water sports and poolside lounging, Gigi decided to create her own line of wardrobe malfunction-free separates and one-pieces.

And when it comes to bikinis that actually stay put, adventurous beach babes know how equally teeny tiny the options are in the market.Įnter GIGI C Bikinis, a just-launched LA label founded by daughter/mother design duo Gigi and Tina Caruso. It may officially (finally!) be summer, but that's not keeping Angelenos from seeking stylish swimwear year-round.